http://www.radiotimes.com/news/2015-02-25/orange-wednesdays-ends-today-and-the-internet-is-very-upset
Orange Wednesday's 2 for 1 cinema deals that had been going on for over ten years came to an end on the 25th February 2015. Mobile company EE announced it's plans to end the deal last year as it said that "customers' viewing habits had changed". In reaction to this, apps such as UsherU have been created, in an attempt to replace Orange Wednesday's with finding cinema deals in your area.- Orange Wednesdays were created in an attempt to increase cinema visits during the quiet weekly periods. It also allowed Orange customers a 2 for 1 main courses with complimentary appetizers at Pizza Express restaurants. Both the cinema ticket and meal offers only required a text ticket from Orange, which is entered at point of purchase.
- Orange offered "Orange Wednesdays" from 2003 until 2014. This enabled any Orange customer to apply for 2 for 1 cinema tickets at participating cinemas, by text message.